APRIL · HẠNH DOER · MARKETER · NEWBIE BUILDER

AiPRIL

Born in Spring. Chasing Winter

Solving business problems through marketing, product, and analysis. Taking baby steps from consuming to building tiny systems with AI.

Direct Ping // Win-Win Collaborations

$ contact --april
lehhanh74@gmail.com  # marketing, growth, product & systems

april / story.md

I’m April (Hạnh in Vietnamese), a doer and a marketer. I was born in Spring, but I’ve spent my life chasing Winter. As a tropical girl from Vietnam, my biggest dream has always been to study and experience life in places with a real winter. In my work, it means the same thing: starting from the warmth of marketing craft, and chasing the crisp, clear logic of systems and technology.

I work to solve business problems through marketing, product, and analysis. By day, I’m a 9-to-5 operator who puts business impact first. I help the companies I work for grow, and I get paid for the value I bring. Simple, honest, win-win.

I love the 90-9-1 rule: out of 100 people, 90 consume, 9 distribute, and 1 builds. I’m still a complete newbie on the builder path, taking baby steps to move from consuming to distributing to building tiny projects of my own, like Snapcard, Marketing Systems Lab, and this website.

I hold an M.S. in Marketing Management, though my real school has always been YouTube, AI, the internet, and life itself. I come from a non-tech, no-code background and only recently became active on GitHub after AI opened the door to technology for me. Honestly, everything about it still makes me go “wow.”

I enjoy learning anything that helps me make money honestly and helps the people I collaborate with grow.


Marketing Management

Positioning products clearly and running go-to-market plans that turn attention into revenue.

  • GTM Strategy
  • Positioning
  • Brand & Messaging
  • Campaigns

Product & Growth

Diagnosing funnels and building acquisition, activation, and retention loops that scale.

  • Product-Led Growth
  • KPI Trees
  • Funnel Diagnosis
  • CRO

Technology & AI

Exploring AI agents, tracking setups, and small tools that turn manual work into systems.

  • AI Agents
  • Claude Code
  • Automation
  • PostHog / GA4

Business & Analysis

Looking at real numbers, market research, and unit economics to make win-win business decisions.

  • Market Research
  • Business Analysis
  • Marketplace
  • Monetization


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01 / VISUAL

Photography & Art

Observing light, classical paintings, and quiet everyday street moments.

02 / MIND

Chess & Philosophy

Quiet strategy, clear thinking, and a fondness for sharp characters like Haibara Ai.

03 / TEMPO

Music & Sports

Playlists for deep focus and daily movement to keep energy steady.

04 / WORLD

Travel & Dreams

Exploring new cities, volunteering with STEAM for Vietnam, and chasing real winter skies.